Decide what to write about

Your website serves as your online brochure. Consider including:

• Your name and title.
• Office/store address(es).
• Telephone number(s).
• E-mail address(es).
• Hours of service.
• Links to your Facebook, LinkedIn and other social media accounts.
• Short biography of key personnel.
• List of your professional associations, education, community activities, etc.
• Explanation about how your services/products differ from those of others.
• Customers’/clients’/patients/ frequently asked questions (FAQs).
• Links to places where clients/customers can go for more information.
• Testimonials from satisfied clients.
• Keywords: The terms or phrases that people would Google when seeking a business like yours.