I often collaborate with technical-content managers to develop customer-friendly website copy. I work with CEOs, managers and support staff in creating this “technology transfer.” I am comfortable cooperating with designers and technical staff. I can handle material both complex and simple for both internal and external audiences.
- For Campbell Soup Company, I managed a year-long project for the IT department. I built templates for writing technical information for 15,000 worldwide employees. I helped create documentation for a dozen specific applications. I worked closely with a full-time technical consultant who specialized in technology training. I also managed and led a basic writing class for IT professionals and a class teaching non-technical employees to write instructions. The classes all filled.
- For the Commonwealth of Pennsylvania, I created content for the Pennsylvania Treasure Hunt, a joint venture of the Department of Tourism, Travel and Film and the Council on the Arts. I received a database of 12,000 “treasures” nominated by people throughout the state; I edited them and gathered fresh material, deleting 5,000 duplicate and fictional entries. This kind of database had never been attempted by any state and, in fact, never went live in Pennsylvania, either.
- For the University of Pennsylvania’s Wharton Executive Education program – for an e-learning project with IBM – I wrote coursework, case studies and resource lists. The partnership between IBM and Wharton faltered before anything appeared on line.
- For Children’s Hospital of Philadelphia, I wrote 25 children’s health tips of the day. They appeared on the hospital’s website, www.chop.edu.
- For FMC and Elf Atochem (later Atofina, now Arkema), I wrote intranet newsletters for employees.
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