Author Archives: Susan Perloff

I’m so forgetful….

Posted on February 14, 2012 by Susan Perloff

“I’m so forgetful, I could hide my own Easter eggs.” I’m collecting humorous examples of forgetfulness. Care to contribute? I used to have a plastic egg-shaped gizmo to put in the pot while boiling eggs. Its color changed, like a home … Continue reading →

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How to edit diplomatically

Posted on February 6, 2012 by Susan Perloff

Communication Briefings digested an article I wrote in the Philadelphia Business Journal and produced these tips about editing. Confirm what the writer wants you to edit. Ask, for example: “Should I polish the lead?” “Do you want me to tell … Continue reading →

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How should I write this? Part 1

Posted on January 31, 2012 by Susan Perloff

Q. Can you please differentiate between these words and phrases? A. Sure. ATM machine. That phrase is redundant, of course, because ATM stands for automatic teller machine. backward/backwards. Backward, an adjective or adverb, refers to a direction in place or time. Prefer … Continue reading →

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Philadelphia speech

Posted on January 27, 2012 by Susan Perloff

Having re-branded myself as WriterPhiladelphia, I consider it my civic duty to share these Philadelphia-isms: Words and pronunciations unique to Philadelphia. For a pronunication guide, watch any Rocky movie. The newer you are to Area Code 215, the more valuable you … Continue reading →

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Interviewing for publication: Part 2

Posted on January 23, 2012 by Susan Perloff

? ? ? Entice your subject to talk. 6. During the interview, your first task is to make the subject trust you so that s/he opens up and divulges what you hope to learn. To do this, you might: Indicate … Continue reading →

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